The EEO Trust Leadership team

Bev Cassidy-Mackenzie

Chief Executive

Tribal Affiliation; Ngati Porou

DDI 09 580 4442

Bev Cassidy-Mackenzie has been in the Chief Executive seat since 2012 following roles in marketing and relationship management across both private and public sector and a time running her own business. In the past two years she has witnessed a sea change in attitudes towards, engagement with and ideas around, workplace diversity and inclusion and is committed to helping businesses across New Zealand to be better-by-diversity.

Bev believes that to bring out the best in diverse individuals and teams we need to cultivate a workplace culture that values difference and makes the most of everyone's talents; an approach that values the transmission of valuable knowledge and experience from one generation to another, from one culture to another, and from one team to another.

BBS - Massey University 


Fred Tan

Finance Manager

DDI 09 580 4449

As not only our Finance Manager, but as a long serving member of staff celebrating 12 years of dedication in 2015, Fred is a valued part of our team.

He has a number of financial reporting responsibilites and manages the collection and preparation of the Trusts accounts. Fred is available to take any invoicing queries related to goods, services or membership registration from Monday to Thursday with support from our Executive Administrator, Sarah, on Fridays. 

Fred - 2

Emma Edgar

Communications Manager

DDI 09 580 4447

Mobile 021 67 4443

Emma is our Communications Manager and is happy to assist with any communications or media enquiries. 

She is responsible for the Trusts's communications and marketing strategies for events and specific campaigns making the most of all the channels that enable the Trust to maximise on our limited budgets. 

Emma is always looking for ways to share our messages far and wide and is keen to hear from anyone who is interested in profiling diversity in the workplace or any of the work of our member organisations. Emma can provide case studies of businesses that have successfully undertaken specific diversity initiatives in the workplace.

BA Hons Communications - Sheffield Hallam University, UK 

Emma Headshot website

Fezeela Raza fezeela

Diversity Manager

DDI: 09 580 4445

Moblie: 021 506 526 

Fezeela has a strong professional and personal interest in Diversity & Inclusion. Prior to her role with the Trust she worked for the Office of Ethnic Affairs in the roles of Principal Advisor and National Operations Manager and as a researcher at the University of Auckland. She has more than 15 years’ experience in the diversity sector in various fields including policy, strategy, research and community development. 

Fezeela has lead responsibility for delivering the Trust's Diversity Diagnostic to New Zealand businesses. This is a highly adaptable tool that goes beyond a stocktake of diversity initiatives.  It is based on international research and benchmarks in the area of Diversity and also serves to facilitate discussion and engage key internal stakeholders to establish common ownership and commitment to Diversity & Inclusion strategy moving forward. 

BA Hons, MA  - University of Auckland 

Heidi Rosser

Diversity Advisor

DDI 09 580 4444 

Heidi brings over a decade of HR experience at a senior level and a number of years as a Director of her own HR and Marketing consultancy business, providing valuable support to our Chief Executive and member organisations, as our resident Diversity Advisor.  Heidi has worked in New Zealand and offshore for private, publicly-listed, and state sector organisations.  She also has board level experience in private and NFP organisations.

In conjunction with our Diversity Manager, Heidi provides practical advice and solutions for organisations looking to undertake workplace diversity initiatives but who are not sure where best to focus their efforts. 

BA / BCom - University of Auckland
CSS Administration & Management - Harvard University 

Heid Rosser

Sarah McLauchlan 

Executive Administratorresized image 

DDI 09 580 4440 

Sarah provides administrative support to our Chief Executive and Board of Trustees, as well as the wider EEO Trust team.

Sarah has extensive experience of working in Asia, having spent many years living and working in Hong Kong, Korea and Japan. She has worked for a number of public sector agencies focused on the Asia region in both international tourism and trade.

Contact Sarah for requests related to Bev's diary or the EEO Trust events calendar.